As 'CCO' of Nikeland, I helped Nike enter the Metaverse by directing game design, visual center and launch campaign, in partnership with Roblox. Creating a long runway and unlimited opportunities for play by re-mixing sport and Nike DNA.

Built strategies to sustain this living, breathing world and extend it into real world experiences; with community driven content, AR/snap lenses, retail activations, featured athletes, sporting events, product drops and
a gamified movement ‘accelerometer’ feature.

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