Led the final chapter of Nike’s Brand Defining, Play New, inventing the Nike Play Research Lab (NPRL) - as a way to engage Kids of all ages and opening up a portal to the Nike Multiverse. This work scaled from the House of Innovation retail to gaming, experiential, editorial and extended from NY, Paris, Shanghai and beyond.

Sr. Creative Director - David Frank

Sr. Art Director - Kelly Letourneau

Sr. Narrative Director - Go Wakimoto

Art Direction - Heather Burrell, David Zavertnik

Graphics - Some Days Studio